An Australian based Fintech company focussed on driving sales and cash flows for the IT supply chain.
Recognising the industry wide problem for Distributors, Vendors and Resellers not being paid on time plus the challenges and costs associated with extending payment terms to their customers, BidfFin programmatically provides our partners the ability to offer extended payment terms to their customers within the sales cycle, providing valuable payment flexibility whilst ensuring they are paid 100% upfront and on time.
BidFin also provide a suite of competitive and easily accessed payment options including software payment plans, loans including IT hardware and services, lease and rental options.
ROSS SIMON
CO-FOUNDER & CEO
CO-FOUNDER & CEO
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Ross has over 16 years’ experience in the commercial finance industry and has worked for some of Australia’s largest banks such as Westpac, Rabobank and CBA.
The past 10 years of his career has been with tech giant Microsoft where he focused specifically on enabling technology sales via creative payment solutions.
As Head of Asia Pacific, Ross led the 45 man team responsible for the Australia, New Zealand, Japan and emerging APAC markets with program revenues in excess of $450 Million p.a In addition to his corporate experience, Ross has spent 4 years working alongside corporate advisors and venture capitalists, involved in strategy and capital raising activity for promising SaaS based business with scalable technology and experienced executive teams.
Ross has now turned his full time focus and dedication to BidFin, as he recognizes a huge business opportunity in creating efficiencies in the software and services financing industry he knows intimately.
Ross has over 16 years’ experience in the commercial finance industry and has worked for some of Australia’s largest banks such as Westpac, Rabobank and CBA.
The past 10 years of his career has been with tech giant Microsoft where he focused specifically on enabling technology sales via creative payment solutions.
As Head of Asia Pacific, Ross led the 45 man team responsible for the Australia, New Zealand, Japan and emerging APAC markets with program revenues in excess of $450 Million p.a In addition to his corporate experience, Ross has spent 4 years working alongside corporate advisors and venture capitalists, involved in strategy and capital raising activity for promising SaaS based business with scalable technology and experienced executive teams.
Ross has now turned his full time focus and dedication to BidFin, as he recognizes a huge business opportunity in creating efficiencies in the software and services financing industry he knows intimately.
darren perry
CO-FOUNDER & DIRECTOR
CO-FOUNDER & DIRECTOR
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Darren is an experienced company director and commercial lawyer with over 20 years’ experience in top tier global law firms. Currently, he is the Australian Managing Partner of Seyfarth Shaw LLP where he heads a team of over 60 professionals. Seyfarth Shaw LLP is an AMLAW 100 firm with global revenues of over US$650M.
Prior to founding the Australian practice of Seyfarth Shaw LLP in 2013, Darren was a partner of Freehills (and later Herbert Smith Freehills) for 12 years.
Darren has in the last decade been instrumental in driving the growth of a number of start-up and early stage companies. He has been involved as a director, corporate advisor and investor in a number of ventures in a range of industries including technology and asset management.
Current boards:
Chairman, Bondi Asset Management Pty Limited Non-executive director, Wests Tigers Rugby League Football Pty Limited.
Darren is an experienced company director and commercial lawyer with over 20 years’ experience in top tier global law firms. Currently, he is the Australian Managing Partner of Seyfarth Shaw LLP where he heads a team of over 60 professionals. Seyfarth Shaw LLP is an AMLAW 100 firm with global revenues of over US$650M.
Prior to founding the Australian practice of Seyfarth Shaw LLP in 2013, Darren was a partner of Freehills (and later Herbert Smith Freehills) for 12 years.
Darren has in the last decade been instrumental in driving the growth of a number of start-up and early stage companies. He has been involved as a director, corporate advisor and investor in a number of ventures in a range of industries including technology and asset management.
Current boards:
Chairman, Bondi Asset Management Pty Limited Non-executive director, Wests Tigers Rugby League Football Pty Limited.
suzanne caldwell
GENERAL MANAGER
GENERAL MANAGER
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Suzanne is a dynamic, passionate and seasoned IT Professional with 23 years of experience working for industry leader Microsoft.
For the past 5 years Suzanne was focused on enabling double digit growth of a Microsoft Vendor Financing product through the development of new product offerings, reseller training and channel incentive across the ANZ markets. During this time Suzanne partnered closely with Ross to build a high performing team who consistently exceeded their performance goals.
Suzanne’s skillset is around excellence in integration, building and delivering engagement programs across technology platforms, sales engines, marketing and PR, to drive optimal sales outcomes by clearly articulating the value of financing to an IT audience.
Suzanne is excited to be part of the BidFin team and applying her energy and experience to build a highly successful business.
Suzanne is a dynamic, passionate and seasoned IT Professional with 23 years of experience working for industry leader Microsoft.
For the past 5 years Suzanne was focused on enabling double digit growth of a Microsoft Vendor Financing product through the development of new product offerings, reseller training and channel incentive across the ANZ markets. During this time Suzanne partnered closely with Ross to build a high performing team who consistently exceeded their performance goals.
Suzanne’s skillset is around excellence in integration, building and delivering engagement programs across technology platforms, sales engines, marketing and PR, to drive optimal sales outcomes by clearly articulating the value of financing to an IT audience.
Suzanne is excited to be part of the BidFin team and applying her energy and experience to build a highly successful business.
Jonathan Perry
National Sales
Director ANZ
National Sales
Director ANZ
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Jonathan is an accomplished executive leader acknowledged innovative strategist and highly regarded people leader with 34 years’ experience in B2B asset finance with Canon, Ford and NAB.
For over 20 years, he worked in Canon to launch financial products and services that delivered growth beyond expectations. Working with Direct Sales Teams, Channel Partners and financial Intermediaries, he has developed and implemented strategic programs that have ensured high success rates for sales personnel and produced up to 94% customer retention rates.
With an enthusiastic and pragmatic customer centric approach, Jonathan has become a trusted advisor to literally hundreds of people across sales & marketing, operations, senior management and business owners.
Jonathan joins BidFin as National Sales Director ANZ and looks forward to enabling Partners acquisition and retention strategies utilising the BidFin toolset.
Jonathan is an accomplished executive leader acknowledged innovative strategist and highly regarded people leader with 34 years’ experience in B2B asset finance with Canon, Ford and NAB.
For over 20 years, he worked in Canon to launch financial products and services that delivered growth beyond expectations. Working with Direct Sales Teams, Channel Partners and financial Intermediaries, he has developed and implemented strategic programs that have ensured high success rates for sales personnel and produced up to 94% customer retention rates.
With an enthusiastic and pragmatic customer centric approach, Jonathan has become a trusted advisor to literally hundreds of people across sales & marketing, operations, senior management and business owners.
Jonathan joins BidFin as National Sales Director ANZ and looks forward to enabling Partners acquisition and retention strategies utilising the BidFin toolset.
Driving Clarity
Being 100% sure of what we want to achieve and why.
Growth Mindset
Constantly learning and growing to better ourselves.
Outcomes Focused
Our efforts and actions deliver positive impact and drive outcomes.
Customer Obsession
Creating only the best experience for our customers.
High Energy
Being focussed, upbeat and engaged in our workplace.
Inclusion
Respecting our different styles and celebrating our individuality.
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THE Payment Solutions Partner for the IT Supply Chain
Products
BidFin provide a suite of competitive and easily accessed payment options to support the acquisition and retention of customers. Our products cater for the entire IT supply chain and serve to promote sales and cash flow.
Our programs and the finance products within each one are scaled to our customers needs, whether it’s our extended payment terms facility, enabling managed service offerings or simpler software payment plans, loans including IT hardware and services, lease and rental options.
BENEFITS
Distributors
Distributor
Value
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BidFin allows Distributors to:
- Boost market share – process more orders by clearing reseller credit limits
- Drive balance sheet efficiency – Remove contingent liabilities that are triggered by extending payment terms
- Increase profitability – remove internal finance costs incurred by extending payment terms
- Cash flow – get paid upfront and on time for every order
- Accelerate the sales cycle – remove barriers to increasing sales
- Competitive advantage – deliver payment offerings that provides a “best way to pay” differentiator
Vendors
Vendor
Value
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BidFin allows Vendors to drive:
- Increased deal sizes – eliminating budget hurdles
- Balance sheet efficiencies – removes contingent liabilities triggered by extending payment terms
- Profitability increases – taking away costs incurred by extending payment terms
- Cash flow – get paid upfront and on time for every order
- Sales cycle efficiencies – lowering the cost of entry
- Competitive advantage – use payment terms as a differentiator
Resellers
reseller
Value
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BidFin allows Resellers to:
- Extend their payment terms with Distributors
- Clear credit limits to process more orders
- Improve Cash Flow
- Accelerate the sales cycle
- Grow their business
Customer
Customer
Value
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BidFin allows Customers to:
- Extend their payment terms with resellers.
- Pay in sync with usage and consumption of an underlying asset
- Increase ROI of overall solution
- Generate Net Present Value (NPV) savings
- Align payments with budget cycles
Partners
BidFin enables flexible payments across the IT Supply Chain.
A range of our Partners are featured below
Testimonials
We regularly check in with our Partners for feedback.
We are proud that they refer to us as “customer obsessed”. See below for some recent survey quotes.
INVESTOR
BidFin is underwritten by a fractionalised loan account offering investors an alternative asset class and income stream.
If you are interested to know more about potential yields and liquidity options, please contact us at investor@bidfin.io
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Contact us: We’re ready
AU:
+61 438 277 950
Tower 3, Level 25, 300 Barangaroo Avenue, Sydney, NSW. 2000