Changing the Technology

An Australian based Fintech focussed on driving sales and cash flow for the technology supply chain.

BidFin was established by Ross Simon (ex-Head of Microsoft Financing Asia Pacific) in 2017, to drive and enable sales for Technology suppliers with the provisioning of Payment Solutions; making it easier for customers to buy, deploy and consume.


The BidFin mission is to Change The Technology Purchasing Experience by allowing customers to enter into Technology agreements at a low cost of entry and realise technology benefits in line with how they pay for them.


Technology vendors benefit by being able to complement their ‘best way to buy’ narrative through the associated product benefits, with a ‘best way to pay’ differentiator in the sales cycle.


The BidFin Team has 80+ years of experience within IT Financing with a proven track record of driving technology sales leveraging payments. BidFin’s USP is centred around its access to lucrative and market-leading funding complemented by a streamlined approval process leveraging technology solutions and we commit to taking a true partnership approach with our Partners and Customers alike with an accessible and responsive team.


BidFin products range from short-term payment solutions such as extended supplier invoice terms of up to 180 days and longer-term payment options of up to 60 months for Software, Hardware and Managed Service purchases.

“To be THE
Payment Solutions
Partner for Business”

Driving Clarity

Being 100% sure of what we want to achieve and why.

Growth Mindset

Constantly learning and growing to better ourselves.

Outcomes Focused

Our efforts and actions deliver positive impact and drive outcomes.

Customer Obsession

Creating only the best experience for our customers.

High Energy

Being focussed, upbeat and engaged in our workplace.


Respecting our different styles and celebrating our individuality.


THE Payment Solutions Partner for Business



BidFin provides a suite of competitive and easily accessed payment options to support the acquisition and retention of customers. Our products cater for the entire IT supply chain and serve to promote sales and cash flow. 


Our programs and the finance products within each one are scaled to our customers’ needs, whether it’s our short-term extended payment terms facility for Resellers, enabling managed service offerings or longer-term software payment plans,  loans including IT hardware and managed services,  lease and rental options.

2. Extended Invoice Payment Terms

30 days to 180 days

3. Software Payment Plan

6 months to 36 months

4. Lease Payment Plan

6 months to 6o months

5. Rental Payment Plan

6 months to 6o months





BidFin allows Distributors to:


  1. Boost market share – process more orders by clearing reseller credit limits
  2. Drive balance sheet efficiency – Remove contingent liabilities that are triggered by extending payment terms
  3. Increase profitability – remove internal finance costs incurred by extending payment terms
  4. Cash flow – get paid upfront and on time for every order
  5. Accelerate the sales cycle – remove barriers to increasing sales
  6. Competitive advantage – deliver payment offerings that provides a “best way to pay” differentiator 




BidFin allows Vendors to drive:


  1. Increased deal sizes – eliminating budget hurdles
  2. Balance sheet efficiencies  – removes contingent liabilities triggered by extending payment terms
  3. Profitability increases –  taking away costs incurred by extending payment terms
  4. Cash flow – get paid upfront and on time for every order
  5. Sales cycle efficiencies – lowering the cost of entry
  6. Competitive advantage – use payment terms as a differentiator




BidFin allows Resellers to:


  1. Programmatically offer Payment Solutions to end users for software, services and/or hardware
  2. Offer customers payment plans aligning the cost with the benefit
  3. Clear credit limits to process more orders
  4. Improves cash flow
  5. Accelerate the sales cycle
  6. Leverage payments as a differentiator




BidFin allows Customers to:


  1. Pay in line with the usage and consumption of an underlying asset
  2. Increase ROI of the overall solution
  3. Generate Net Present Value (NPV) savings
  4. Align payments with budget cycles

BidFin enables flexible payments across the IT Supply Chain.

A range of our Partners are featured below


We regularly check in with our Partners for feedback.

We are proud that they refer to us as “customer obsessed”. See below for some recent survey quotes.



Tower 3, Level 25
300 Barangaroo Avenue

Office: +61 2 8277 4541